# [Brands]

Published 2026-10-09

> Brands — Filter Conversations by Brand The Brands section lets you organize and filter conversations by the brand they belong to. This is useful when your organization manages multiple brands or companies in one erxes ac

**Brands — Filter Conversations by Brand**

The **Brands** section lets you organize and filter conversations by the brand they belong to. This is useful when your organization manages multiple brands or companies in one erxes account.

#### How to use Brands

1.  Click **Frontline** in the left sidebar.
2.  Open **Inbox**.
3.  In the left panel, expand **Brands**.
4.  Select a brand from the list, for example **nino**.
5.  The conversation list will update to show only messages related to that brand.

#### Why use Brands?

-   Separate conversations for different companies or product lines
-   Assign the right team members to each brand
-   Track performance per brand
-   Keep messaging and responses brand-specific

> 💡 **Tip:** If you manage multiple brands, always check that the correct brand is selected before replying to a customer.