# Cold Calling Script

Published 2024-09-05

> GOAL: BOOK DEMO APPOINTMENT OR GET SURVEY INFORMATION MAKE CALL TO CUSTOMER This is simply a guide please dont read it word for word NO ANSWER Leave a message via voice, SMS and email. Hello, [PROSPECT]. This is [YOUR NA

GOAL: BOOK DEMO APPOINTMENT OR GET SURVEY INFORMATION

**MAKE CALL TO CUSTOMER**

_This is simply a guide please dont read it word for word_

-   **NO ANSWER**
    1.  **Leave a message via voice, SMS and email.**
        1.  **Hello, \[PROSPECT\]. This is \[YOUR NAME\] from \[COMPANY\]. I am calling to learn more about your company’s \[AREA OF SPECIALTY\] and talk about how we can help you make it better.**
        2.  **Feel free to call or text me at \[PHONE NUMBER\]. I will also follow up with an email if that works better for you. I look forward to connecting.**

-   **ANSWER**
    -   **Secretary / Gatekeeper**
        1.  My name is \[NAME\] from \[COMPANY\]. I am looking to speak with 

\[PROSPECT’S NAME\]

1.  or the decision maker for \[NAME OF DEPARTMENT\] department.
2.  Would you mind transferring me to the appropriate contact?
3.  Providing me with their phone number, email, or extension would also be helpful. Thank you.

-   **Customer**
    -   Hi, \[PROSPECT’S NAME\]. My name is \[YOUR NAME\], from \[COMPANY\]. How are you?

I wanted to give you a quick call because we’re working with a few companies similar to yours who are looking to \[SOLUTION OFFERING\], and that’s what we do.

You recently responded to our \[Campaign Name\] and mentioned that you wanted to know more about \[ use his words or request\]

Do you have a few minutes to talk about the different ways we can help you get your \[OFFERING\] where you want it to be?

-   NO
    1.  try to set up another time to talk and send follow up email.
    2.  Thank you for letting me know. I’ll plan on calling back \[DATE/TIME\], unless there’s a more convenient time for you. Hope you have a great day.
    3.  I understand that this isn't a priority for you at the moment. Can you squeeze in a quick 20-minute meeting on \[DATE/TIME\] to allow us to explain the value we can bring to your company and learn more about our product so you can make an assessment?
-   YES
    -   Ask Questions | Take down his answers
        1.  I would like to know a little bit about your business, what do you do and what services do you offer?

-   Good news. We should be able to help you via our \[SOLUTION\]. Are you available \[DATE\] to meet with me and \[COLLEAGUE\] to explain how our features like \[FEATURE\], \[FEATURE\], and \[FEATURE\] can help you \[GOAL\]?