# Broadcast Workflow Enhancement

Published 2026-09-22

> The Broadcast feature adds a workflow option, letting teams design multi-step broadcast sequences from a dedicated template. Marketers can trigger follow-up broadcasts based on customer response, engagement, or time dela

The Broadcast feature adds a workflow option, letting teams design multi-step broadcast sequences from a dedicated template. Marketers can trigger follow-up broadcasts based on customer response, engagement, or time delay, turning single-send campaigns into automated conversation flows. The workflow builder ties into existing Broadcast channels — email, SMS, messenger — so a single sequence can span every touchpoint a customer uses. Across erxes Cloud and self-hosted deployments.