Handbook

Cold Calling Script

GOAL: BOOK DEMO APPOINTMENT OR GET SURVEY INFORMATION

 

MAKE CALL TO CUSTOMER

This is simply a guide please dont read it word for word

  • NO ANSWER
    1. Leave a message via voice, SMS and email.
      1. Hello, [PROSPECT]. This is [YOUR NAME] from [COMPANY]. I am calling to learn more about your company’s [AREA OF SPECIALTY] and talk about how we can help you make it better.
      2. Feel free to call or text me at [PHONE NUMBER]. I will also follow up with an email if that works better for you. I look forward to connecting.

 

  • ANSWER
    • Secretary / Gatekeeper
      1. My name is [NAME] from [COMPANY]. I am looking to speak with 

[PROSPECT’S NAME]

  1. or the decision maker for [NAME OF DEPARTMENT] department.
  2. Would you mind transferring me to the appropriate contact?
  3. Providing me with their phone number, email, or extension would also be helpful. Thank you.

 

  • Customer
    • Hi, [PROSPECT’S NAME]. My name is [YOUR NAME], from [COMPANY]. How are you?

I wanted to give you a quick call because we’re working with a few companies similar to yours who are looking to [SOLUTION OFFERING], and that’s what we do.

 

You recently responded to our [Campaign Name] and mentioned that you wanted to know more about [ use his words or request]

 

Do you have a few minutes to talk about the different ways we can help you get your [OFFERING] where you want it to be?

 

  • NO
    1. try to set up another time to talk and send follow up email.
    2. Thank you for letting me know. I’ll plan on calling back [DATE/TIME], unless there’s a more convenient time for you. Hope you have a great day.
    3. I understand that this isn't a priority for you at the moment. Can you squeeze in a quick 20-minute meeting on [DATE/TIME] to allow us to explain the value we can bring to your company and learn more about our product so you can make an assessment?
  • YES
    • Ask Questions | Take down his answers
      1. I would like to know a little bit about your business, what do you do and what services do you offer?

 

  • Good news. We should be able to help you via our [SOLUTION]. Are you available [DATE] to meet with me and [COLLEAGUE] to explain how our features like [FEATURE], [FEATURE], and [FEATURE] can help you [GOAL]?