Handbook

How to Respond to an Angry Customer

  1. Respond as soon as possible.

  2. Apologize for their negative experience.

  3. Explain what may have gone wrong.

  4. Provide context for what happened.

  5. Reassure the customer that this won't happen again.

  6. Offer an incentive, refund, or discount.

  7. Allow them to respond with further questions, comments, or concerns.

  8. Follow up with the customer.

 

Responding to an Angry Customer

Hi [Customer],

I'm sorry you had a negative experience with [product, service, or company department]. I've looked into the issue, and it seems that [briefly explain the reason for their bad experience, if applicable].

I've forwarded this issue to [head of the appropriate department], our [person's job title]. In the meantime, I'd like to offer a [discount/refund] for the inconvenience and will check in with you in a few days to update you on the status of [issue].

Once more, I sincerely apologize for the inconvenience. Please let me know if I can answer any questions, and I'd be happy to help!

Best,

[Your name]

More Apology Template Link: https://office.erxes.io/settings/email-templates?page=14

 

Email Reply to Customer Complaint

Hi [Customer],

I sincerely apologize for your negative experience with our [product/service/company department]. Here at [your company], customer satisfaction is of the utmost importance, and we genuinely regret falling short of that expectation in [brief description of customer issue].

I understand how frustrating it is to face this problem and how your business is affected. I’ve dug into the issue and discovered that [explanation of the reason behind customer’s negative experience]. I can assure you that this issue will not happen again. I’ve already alerted [head of the appropriate department], and our team is working to ensure that you and other customers will not experience this problem in the future.

Thank you for your patience in this matter. As a token of our appreciation, here is an exclusive [discount code or other incentives] you can apply to your next purchase:

[Discount Code or Offer]

Once again, I sincerely apologize for the inconvenience this issue has caused you. I’ll be checking in with you in a few days to update you on the status of [the issue]. If you have further questions, please do not hesitate to reach out. I’m happy to help in any way that I can!

Best,

[Your name]

More Apology Template Link: https://office.erxes.io/settings/email-templates?page=14