Handbook

Chief Sales Officer

1. General Information

Updated at:2021.12.17
Department belongs to:Management team
Directly responsible to:Executive director
Appeal to:Sales team
Substitutable position: 

 

2. Main purpose and Responsibilities of the Position

Position Summary:
  • Define, articulate and implement the organisation's strategy for selling products or services
  • Generate revenue by increasing sales
  • Building your sales team and driving more revenue into your business
  • Leading the sales team, monitoring performance as a whole
  • Define and communicate the business’s KPIs and targets on a regular basis, analyses patterns in consumer and market behavior, and subsequently defines data-driven action strategies in order to consistently optimize the business’s commercial performance
Position duties and responsibilities:
  • Implementing sales strategies and team agenda that drive enhanced revenue generation for the business
  • Deliver an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to achievement of the team’s goals as well as the overall goals of the business
  • Along with the senior sales management, create and implement sales action plans that incorporate key actions that work to set KPI’s for the business
  • Overseeing the execution and planning of driving revenue growth and sales strategy by using analysis to forecast sales performance, set sales targets, determining the effectiveness of current sales initiatives against key metrics and implement change if necessary
  • Developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department’s performance against targets
  • Leading revenue forecasting by analyzing business tactics, performance analysis, pricing and sales strategies, market research and competitor analysis. Convert analysis into reports and presentations that can be conveyed to stakeholders along with strategy recommendations
  • Identify areas of improvement in sales strategies and with a view of establishing actionable insights for the improving of sales and business profits
  • Monitor and observe the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market
  • Manage the team calendar in regard to trading priorities inclusive of launches, promotions, exclusives, and campaign activities for the purpose of maximizing sales opportunities
  • Introducing new brands and categories to the market by leading the sales team in product launches
  • Developing a comprehensive talent management process that attracts, onboards, mentors and retains the best sales talent to reach sales goals for the company
  • Establishing and overseeing the adoption of team vision and values
  • Working cross-functionally with other leadership and executive officer team members, like the product lead and the chief marketing officer, to foster collaboration, faster revenue growth and higher profitability
  • Team up with the product development departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales and conversion
  • Driving customer acquisition strategy for your company by providing a positive and efficient purchasing experience for buyers from initial engagement through purchase completion
  • Build strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars and hosting events, hosting sales events for the business’s product, playing an active role in industry organizations and so forth
  • Conducts regular and consistent research on the latest market best practices and trends in order to constantly keep the business at par or even ahead of other players and driving greater sales resulting from the securing a greater market share
  • Performs other duties as necessary for the execution of duties and duties as assigned by the Employer
Detailed instructions of Projects:
  • Enterprise: Follow the detailed instructions of the project
  • Oyu Tolgoi: Follow the detailed instructions of the project
  • Erxes (core): Follow the detailed instructions of the project
  • Other: Follow the detailed instructions of the project
Position requirements
  • Bachelor’s or above degree in Communications, Marketing, Business Management, Business Administration, or any other related field
  • At least 5 years of working experience in a sales management position within a fast-paced and dynamic business environment
  • Must have a proven and successful ability to lead a group of sales personnel towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence
  • Experience evaluating product/market situations and analyzing raw data and information, transforming it into actionable sales strategies and approaches
  • Possess exceptional communication skills that are especially important in enabling effective communication between consumers and external partners
  • Have an in-depth knowledge of the business’s product as well as standard strategic, analytical, and marketing concepts
  • Have a deep understanding of the business’s marketplace models as well as the opportunities and limitations that come along with it
  • Demonstrate exceptional leadership skills, portraying an ability to move and inspire a large group in a unified direction and vision
Performance evaluation:
  • Sales growth
  • Sales target
  • Customer acquisition cost
  • Revenue
  • Conversion rate
  • Sales ROI
  • Customer lifetime value
  • Churn rate
Required tools
  • https://nmg.app.erxes.io
  • https:/erkhet.biz/
  • Facebook page хуудас - Нью медиа фэн групп
  • Adobe captivate 9
  • Youtube
  • TeamViewer
  • Phone
  • Discord
Coordinates with

within company: Other employees

outside company: Clients and other required

 

3.       Additional information

Working conditionNormal
Working hours9.00-18.00 Monday - Friday (flexible timetable)
Work equipmentDesk, chair, computer, and other