2. Main purpose and Responsibilities of the Position
Position Summary:
Oversee all marketing operations of the company and develop its marketing strategy and vision.
Overseeing the planning, development and execution of an organization's marketing and advertising initiatives
Ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives. Seeking out new ways to deliver messaging, such as mobile platforms, video and social media.
Ensure the company’s marketing efforts are successful in helping it outperform competition
Leadership and development of a high performing team
Position duties and responsibilities:
Create a marketing strategy to continually attract and retain the company's existing customer base while also continuously looking to expand that base
Develop a feasible marketing plan for the team and oversee its day-to-day implementation
Plan and organize marketing functions and operations and ensure they project the company’s unique “voice”
Implement and manage all marketing, advertising, and public relations initiatives to support the company’s overall strategies and objectives
Review and manage content marketing strategy
Develop and implement external communications plans from ideation through distribution using social media, press releases, publications, PPC, SEO and newsletters
Overseeing the build out of the company's public-facing website to highlight the core ideology of the company including the company's purpose and value proposition to its customers and automotive financing ecosystem at large.
Audit and maintain marketing systems including CRM, analytics packages, communications tools and more
Build a highly efficient team of marketing professionals. Provide the marketing team direction to include coaching, leadership and assistance with resources and strategy development
Create a solid network of strategic partnerships
Determine KPIs for the marketing team: Establish goals and KPIs for all of marketing based on historical or projected results, and tie back actual performance and pipeline growth. Obtain and analyze KPIs against ROI including but not limited to customer acquisition and retention.
Track KPIs on a regular basis and present reports
Keep the marketing budget in check
Working closely and cooperatively with other members of the senior management team to manage the resources of the company to achieve its mission.
Analyze company's marketing strategy and suggest improvements
Stay up to date with the latest technology and the best practices
Assisting members of the senior management team in the analysis of appropriate and effective pricing models for the company's existing and future product offerings.
Planning, implementing, and overseeing all marketing and advertising campaigns to build brand awareness.
Performs other duties as necessary for the execution of duties and duties as assigned by the Employer.
Detailed instructions of Projects:
Enterprise: Follow the detailed instructions of the project
Oyu Tolgoi: Follow the detailed instructions of the project
Erxes (core): Follow the detailed instructions of the project
Other: Follow the detailed instructions of the project
Position requirements:
3-5 years in marketing leadership (CMO, VP of Marketing, or similar)
Bachelor’s or above degrees in Business, Marketing, or Administration is preferred
High proficiency in statistics and data management
A developer of people with a willingness to mentor talent
Comfortable in a fast-paced, rapidly evolving space
Being customer-centric
Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc
Excellent organizational and time management skills
Good communication and interpersonal skills
Excellent presentation skills
Flexibility
Thorough knowledge of marketing principles, brand, product and service management
