Brands combine tangible and intangible elements, such as the following: Visual design elements (i.e., logo, color, typography, images, tagline, packaging, etc.) Distinctive product features (i.e., quality, design sensibility, personality, etc.) Intangible aspects of customers’ experience with a product or company (i.e., reputation, customer experience, etc.) Branding is creating or building a brand–it may take place at multiple levels:
- company brands,
- individual product brands, or
- branded product lines.
Any entity that works to build consumer loyalty can also be considered a brand, such as celebrities (Lady Gaga, e.g.), events (Susan G. Komen Race for the Cure, e.g.), and places (e.g., Las Vegas). I'll help the entire organization talk in one language, which brings the most productive work environment.
A successful brand is much more than just a name or logo. As suggested in one of the definitions above, a brand is the sum of perceptions about a company or product in the minds of consumers. Effective brand building can create and sustain a strong, positive, and lasting impression that is difficult to displace.
With the Company Branding, you can customize your erxes access page and admin panel according to your company branding, which includes your brand color, logo, description, and domain address. When you create your SaaS account, you'll automatically have https://......app.erxes.io/ domain, but with Company Branding, you can change the domain to your desired domain address.
This will:
- Create market perception Brands provide external cues to taste, design, performance, quality, value, or other desired attributes if they are developed and managed correctly. Brands convey positive or negative messages about a company, product, or service. Brand perceptions are a direct result of past advertising, promotion, product reputation, and customer experience.
- Create experience In consumer and business-to-business markets, branding can influence whether consumers buy the product and how much they are willing to pay. Branding can also help in new product introduction by creating meaning, market perceptions, and differentiation where nothing existed previously.
- Create value Brands create value for consumers and organizations in various ways.
- checkValue of Branding for the Consumer
- checkValue of Branding for Product and Service Providers
- checkValue of Branding for the Retailer
💻 SaaS client, you'll enter Marketplace to purchase power-up to customize the company branding.
⚙️ Self-hosted client, when you install the erxes XOS code and plugins, there won't be any restrictions on Company branding.
Step one. How can you buy a Company Branding?
Go to Global Profile within your Settings section.
Step two. Press the plugins of the organization you intended to change the branding.
Step three. Then purchase the Company Branding from the Add-ons.
Step four. Add the payment method of the purchase.
Step five. Choose the card number and press pay to confirm the purchase.
Step six. Once you purchase the Company Branding Add-ons, you can go to the Organization setting to get access to Company Branding.
Step seven. Then, fill out the following fields for your Branding.
- Main Logo
- Login Page Logo
- Favicon
- Text Color
- Icon Color
- Background
- Login Page Description
- Custom domain
Step eight. This is how your newly branded organization page would look like. Congratulations!
